Category: Activism

Million Dollar Vegan

Killing animals is killing us, too. Take pandemics of the menu.

Fight Climate Change
With Diet Change

Headquarters:
London, England, UK

We are proud to support the Million Dollar Vegan campaign, and its efforts to encourage Pope Francis to try adopting a vegan diet for Lent.

This campaign supports our own aim of educating people and organizations about the impacts of animal farming, and empowering them to make kinder and more conscious food choices. It also supports our goal of bringing together activists from around the world to create positive and lasting systemic change toward an animal-free global food system.

The Million Dollar Vegan campaign shares our values in that it promotes plant-based eating as a means of tackling the global problems of world hunger, lifestyle diseases, climate change and the fair treatment of animals. We hope Pope Francis will commit to going vegan for Lent, and help to raise awareness of the problems caused by animal agriculture. We urgently need more world leaders like him, to embrace positive dietary change to better protect people, animals and our planet into the future.

As part of our support, we are offering $1 million to a charity (or charities) of the Pope’s choice, should he agree to go vegan for Lent—and encourage others to do the same. Following the period of Lent and at the Pope’s request, we will be delighted to honour our charitable gift.

Why

Million Dollar Vegan is a campaign seeking to raise awareness of some of the world’s most pressing issues, and to tackle them by engaging with world leaders, institutions and individuals, and inspiring positive dietary change. We aim to inspire people to make more conscious, sustainable and benevolent choices, to turn their attention to the abundance of plant-based foods available to them, and to adopt a plant-based diet.

Profile

Million Dollar Vegan was launched in February 2019, with the first campaign designed to encourage the Pope – and others – to try vegan for Lent. Climate change, species loss, antibiotic resistance, deforestation, animal suffering and human diseases connected to dietary choices are devastating global issues that require immediate action. For the sake of the planet, people and animals, Million Dollar Vegan is working to effect change on a global level. To that end, it has staff in 15 countries: USA, Canada, Mexico, Brazil, Argentina, Peru, Chile, Australia, India, Germany, France, Spain, Portugal, Italy, and the UK.

Impact

Fight climate change with diet change
Draw attention to the suffering of farmed animals
Demonstrate the relationship between animal agriculture and world hunger, deforestation and species loss
Show how our health can be impacted by the foods we choose to eat
Raising awareness globally to the problems associated with animal agriculture
Making a strong, persuasive case for a move towards a plant-based lifestyle

UN Sustainable Development Goals

This initiative/NGO fulfills the following UN SDGs:

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Activism

Earthling Ed

Justice, compassion & equality.

Earthling Ed
Saving the planet through activism and education

Headquarters:
London, England, UK

Why

Earthling Ed is an activist and advocate for the voiceless. His passion for saving animals and the planet is what drives him to educating others in his public outreach challenging others to make the connection and choose compassion.

Profile

Not too long after becoming vegan, Earthling Ed decided to devote his life to fighting for animal rights. He focuses on challenging and talking to the public about the morality of animals by encouraging positive discussions. He creates educational online videos to help transitioning vegans and people looking into getting into activism. Currently, Earthling Ed is travelling internationally, leading workshops and giving speeches on positive communication and advocacy. A catalyst and advocate for the movement, Earthling Ed has also recently co founded Surge, an animal rights organization determined to create a world where compassion towards all non-human animals is the norm.

Impact

UN Sustainable Development Goals

This initiative/NGO fulfills the following UN SDGs:

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Activism Education

Mercy For Animals

Be the generation that ends factory farming.

Mercy For Animals
Food for Thought

Headquarters:
Los Angeles, CA, USA

Why

Mercy For Animals believes that a humane society is possible. They are committed to reducing the greatest amount of suffering for the largest number of animals. Their efforts focus on protecting farmed animals—the most abused and exploited animals on the planet—and utilize a broad range of strategic approaches that seek to expose cruelty, prosecute abusers and inspire consumers to make compassionate food choices.

Profile

Mercy For Animals is dedicated to protecting farmed animals and preventing cruelty to them through promoting compassionate food choices and policies. They conduct undercover investigations to expose cruelty, prosecute abusers and inspire consumers to think twice about their food choices. Mercy For Animals works to educate and empower people with the information and tools they need to create a kinder future for animals. They also have a legal team that works with advocates and lawmakers to strengthen animal protection laws nationwide.