There is no magic fix for complex ocean threats. But there are simple steps you can take right now to be part of the solution.
There is no magic fix for complex ocean threats. But there are simple steps you can take right now to be part of the solution.
Why
Cyrill Gutsch is the founder and CEO of Parley for the Oceans – a global collaboration network where creators, thinkers and leaders from the creative industries, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction.
Profile
Founded in 2012 as a collaboration space to address major threats facing the oceans, Parley has grown into a global movement and network bringing together brands, scientists, activists, artists and more. Major partners include adidas, the Republic of Maldives, the World Bank and Anheuser Busch InBev. With its multidisciplinary approach and AIR Strategy (Avoid, Intercept, Redesign), Parley works to accelerate solutions to marine plastic pollution, climate change and overfishing.
Impact
- Has reached millions of people worldwide through high profile, ocean-focused campaigns with adidas and other partners
- Established the Parley Global Cleanup Network across 30 countries and counting, with a focus on plastic interception and education
- Worked with the Republic of Maldives on the nationwide implementation of Parley AIR – a strategy now being expanded across seven other South Asian nations